Online analytics giant ComScore has launched a service with Information Resources Inc. (IRI) that measures the effectiveness of online ad campaigns on bricks-and-mortal retail “consumer packaged goods” sales.
Tag Archive | "IRI"
ComScore Launches Bricks-and-Mortar Measurement Service with IRI
Posted on 22 December 2009.
Posted in MiscellaneousComments (0)
Follow Us!
