Online analytics giant ComScore has launched a service with Information Resources Inc. (IRI) that measures the effectiveness of online ad campaigns on bricks-and-mortal retail “consumer packaged goods” sales.
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ComScore Launches Bricks-and-Mortar Measurement Service with IRI
Posted on 22 December 2009.
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Yelp’s Making Noise
Posted on 22 December 2009.
Yelp may be playing chicken with one of the Internet’s biggest players. Last week, Google was said to be close to buying the popular review site for $550 million, but Yelp’s chief backed out.
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