By Matt Masich, LAW WEEK COLORADO
DENVER — Know Your Judge public service announcements were created by a consortium of nonprofit groups to educate the public about the state’s judicial performance evaluations. The PSAs have been frequently played, according to Colorado Broadcasters’ Association figures.
The 30-second spots ran 2,211 times on radio in August and 746 times on television. Though the figures for September aren’t final, preliminary data shows the PSAs ran 681 times on television and 2,136 times on radio in that month. The PSAs will run through the end of October.
Radio and television stations run the spots for free. The Colorado Bar Association contributed $50,000 for production of the PSAs, the Institute for the Advancement of the American Legal System contributed $25,000 and the Colorado Judicial Institute contributed $10,000.
The campaign doesn’t offer previously unavailable information about the judges. But it highlights performance evaluations released during the current election cycle and encourages voters to read those as well as the voter “blue book” distributed by the state.
The PSA features outdoor scenes of voters saying, among other things, “I vote for them,” “I don’t know who these people are,” “I skip them,” “I guess” and “I think who are these people?”
A narrator intones, “Be informed, get the facts at knowyourjudge.com.”